The new cookie legislation is on the way and you should be compliant by 26th May (next week!). It is a somewhat confusing directive from the EU that’s sparked a number of debates about what you actually need and what you should do to comply. The good news is it doesn’t actually effect your email tracking codes, the bad news is everyone who has cookies on their site needs to be taking action. We’ve put together this short guide on the ‘Cookies Law’ to get you up to speed in no time. Continue reading →

Every subscriber and consequently every email list is different, so how do you communicate with all of them in one email, in the most effective way? Continue reading →

Statistics of late have referred to the phenomenal growth in the use of the mobile internet, especially for email use. Would you be surprised therefore if I told you recent reports still show Outlook as the King or Queen of email use?   Continue reading →

We pride ourselves on being able to make emails look pretty across all ‘platforms’ i.e. email clients like Yahoo, Outlook and your mobile phone. However even we receive the comment ‘but it doesn’t look like that on my phone’ at times.  Unfortunately, sometimes even we can’t make it look beautiful everywhere…

This isn’t through lack of ability from our developers, nor a lack of trying, it’s simply the capacity of the operating system or device you are using to view your email. Technology has improved rapidly and with that comes quirks of the good, the bad and down right ugly. Here we discuss a few… Continue reading →

MailAway was recently invovled in the Bitesize Mobile Conference update. At the well-attended event we reported on the rapid growth of the ipad; according to Return Path the use of the iPad for viewing email has exploded with a 73% increase in email opens over the last six months.  Continue reading →

Starting the new year tired and a little full of dread for updating the email strategy and schedule this year? January is a great time to clear out the old and start a fresh with new ideas and what better way to start than improving your email performance? Continue reading →

Everyone is talking about mobile. The rise in its use has been dramatic, encompassing so many marketing channels and pieces of technology (SMS, search, social sharing, location marketing, apps), it’s no wonder the world of mobile marketing can seem daunting for some. However, central to all of this (and thankfully for us), sits the humble email; the glue that sticks them all together. Yes email may be an old, less exciting form of marketing however it’s evolving too, and has got its advantages both to the marketer and to the recipient. This is clear from the continued increase in its use and the fact that despite the prolific rise in mobile (which some might think drives people to SMS instead), email is still top for communication. Continue reading →

A recent report on 2012 marketing trends highlighted some great points to be aware of this year. Here I’ve gathered the most important aspects for you to start your creative marketing mind ticking… Continue reading →