The service

Why is MailAway more expensive than some email marketing service providers?

With all Email Service Providers (ESPs) you get what you pay for. At MailAway we pride ourselves on our excellent service from initial contact, to design and campaign support.  Our set up pricing, including bespoke design service and consultancy to get your first campaigns looking and performing brilliantly is, in fact, very competitive for the level of service you get.  The campaign send fees are also inclusive of any support costs so you know if you need us, you can shout without burning a hole in your pocket.

What makes the MailAway service different?

We are dedicated to helping businesses get online and use email marketing to the best of their abilities, no matter how limited those abilities are.  We know that online marketing might sound a bit daunting if you have never used it before - that's why we'll be with you every step of the way helping you create beautiful campaigns with great results.

MailAway is designed to meet the requirements of small businesses by:

• Employing email marketing specialists who help you on this journey and share email specific knowledge
• Increasing your sales and profits through advising on strategy and tactics best practice from the outset
• Dealing with all the technical aspects of the set up – allowing you to concentrate on your business
• Reduce your time commitment by providing the easiest to use software, available anytime via the web
• Provide a simple, pay as you go pricing structure.  No contracts and no monthly fees.

The set up process

How long does the set up process take?

Often we can get your first campaign sent within a week, sometimes less, sometimes more and some of this depends on you. Our video guide here talks you through the process.

What does the £350 set up fee cover?

Template design and build, hand holding up until first campaign is sent, help with data migration and consultancy/ advice all the way though the set up period.

Do you have stock templates for free?

No, we don't believe in stock templates. They do not represent your brand as they are not unique to you, or help with email deliverability.

How do the templates work?

After signing off your beautiful design, we specially code your template for you to edit in what we call a WYSIWYG (what you see is what you get) editor. We “lock down” areas you don’t need to edit and make the rest of it easy to update within the editor. Take a look at our video demonstration,here, to see the interface.

What happens if my template breaks?

We put a lot of time and effort into testing your template to make sure it has all the functionality you require and it looks pretty in all the email clients (yahoo, google mail, Outlook etc).  If, in the unlikely instance, you did spot a problem just contact us, and we’ll rectify it straight away, free of charge.

How do I add my contacts?

On the first campaign we will help you upload your contact lists so you don’t need to worry. We’ll even help/ give you advice on how to export from your current system if you need. Upload is really simple, just save your contacts to your desktop as a .csv file and upload them into the system. We’ve got a video demo on how to upload here.

Are the fees fixed?

We also offer discounted rates for charity or not for profit organisations. Please get in touch to discuss this further.

What ongoing support is there after the initial set up?

Our UK support team is available during our normal office hours by email and phone at no extra charge. There is of course a wealth of resource on this website and on our blog.

General email marketing

Why do people usually use email marketing?

There are many uses for email but it essentially depends on your strategy.  Consensus is turning to email as more of a retention tool rather than purely for acquisition or revenue generation.  Therefore newsletters are very common, as are "postcard" emails for event notifications and short reminders or one off offers. Integration with ecommerce is also important.

Why should I use professional software to send emails?

It is really important to use professional software for a number of reasons, essentially it boils down to spam and deliverability issues as talked about above, so;

• Reputation with clients (being seen as a trusted source by Internet Service Providers (ISPs) – Yahoo, AOL etc)
• Relationship and brand building with recipients (consistency and brand awareness)
• Reporting capabilities (what's the point of sending anything if you cannot measure it or understand it's influence or success?)

There is more on this here.

How often should I send a campaign?

This is a tricky question to answer because essentially it depends on your products (or service) and your customers.  Monthly is the most common frequency for newsletters (often augmented with short postcard offers). Diverse ecommerce shops may send weekly. Twice weekly is really the very maximum you would want to send to avoid annoying your customers.  The very least you should send is bimonthly, any less and you risk recipients forgetting who you are.