Make the most of your email marketing

We want to support you to send the best possible email marketing campaigns, using great design and best practice techniques. Here you’ll find a series of articles on a variety of topics to help you make the most of your emails.

Increase 2016 Holiday Bookings with a January Campaign

With Christmas celebrations at an end and temperatures low across the UK, for many the start of a new year […]

 - January 5, 2016

How to use A/B split testing in email marketing

A/B split testing is an easy way of finding out what gets your subscribers engaging with your campaigns. A/B testing can […]

 - June 18, 2015

Email Automation

When it comes to email marketing, timing is crucial. When a new subscriber signs up to your database you want […]

 - April 15, 2015

What do my statistics mean and what are they based on?

You’ve put in the hard work and sent a campaign out to your database, but before you move onto planning […]

 - March 23, 2015

Building a valuable email list

Having a good quality subscriber list is the basis of any good email marketing campaign.  Follow some simple steps to ensure […]

 - March 9, 2015

Running Re-Engagement Campaigns

It’s a sad truth that every email marketing list will lose some subscribers over time. But we’re not just referring […]

 - February 23, 2015

Displaying Effectively on Mobile Devices

Think about the last great sales email you received. The one that caught your attention and had you opening it […]

 - February 3, 2015

Social media and email

Social media is becoming an increasingly important channel for businesses to communicate with their customers, whether its for B2B or […]

 - October 16, 2013

Google Analytics and email

Google Analytics is a free tool that can be used to measure and report on traffic to your website. If you […]

 - October 16, 2013

Email campaign reports

It’s one thing to have a great reporting system (like MailAway) but it’s something completely different to fully understand it. […]

 - October 16, 2013

Avoiding spam filters

Spam is a big problem for all legitimate email marketers. It accounts for approximately 80% of all emails sent. Email […]

 - October 16, 2013

Email campaign frequency

Sending too often can be a problem throughout the year So just how many emails take it that one step […]

 - October 16, 2013

Subject lines

Don’t leave subject lines as an afterthought Inboxes are a crowded space, scanned by recipients for engaging content, this makes […]

 - October 16, 2013

Email marketing blunders

Often simple errors within the content can make your email ugly or reduce its effectiveness. Read on to avoid the […]

 - October 15, 2013

The power of email

Many seem to think that an email is only about offering a newsletter. True, this is one of the most […]

 - October 15, 2013

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