Make the most of your email marketing

We want to support you to send the best possible email marketing campaigns, using great design and best practice techniques. Here you’ll find a series of articles on a variety of topics to help you make the most of your emails.

Top Four Christmas Email Marketing Tips

The telltale signs are there. The weather is cooler, nights are getting darker and shop displays are changing. Christmas is […]

Uncategorized - October 26, 2016

When’s the Best Time to Send Your Emails?

A common question we face here at MailAway is: ‘When should I be sending this email campaign?’. Although the question seems […]

 - September 26, 2016

How to use A/B split testing in email marketing

A/B split testing is an easy way of finding out what gets your subscribers engaging with your campaigns. A/B testing can […]

 - September 8, 2016

Increase 2016 Holiday Bookings with a January Campaign

With Christmas celebrations at an end and temperatures low across the UK, for many the start of a new year […]

 - January 5, 2016

Email Automation

When it comes to email marketing, timing is crucial. When a new subscriber signs up to your database you want […]

 - April 15, 2015

What do my statistics mean and what are they based on?

You’ve put in the hard work and sent a campaign out to your database, but before you move onto planning […]

 - March 23, 2015

Building a valuable email list

Having a good quality subscriber list is the basis of any good email marketing campaign.  Follow some simple steps to ensure […]

 - March 9, 2015

Running Re-Engagement Campaigns

It’s a sad truth that every email marketing list will lose some subscribers over time. But we’re not just referring […]

 - February 23, 2015

Displaying Effectively on Mobile Devices

Think about the last great sales email you received. The one that caught your attention and had you opening it […]

 - February 3, 2015

Social media and email

Social media is becoming an increasingly important channel for businesses to communicate with their customers, whether its for B2B or […]

 - October 16, 2013

Google Analytics and email

Google Analytics is a free tool that can be used to measure and report on traffic to your website. If you […]

 - October 16, 2013

Email campaign reports

It’s one thing to have a great reporting system (like MailAway) but it’s something completely different to fully understand it. […]

 - October 16, 2013

Avoiding spam filters

Spam is a big problem for all legitimate email marketers. It accounts for approximately 80% of all emails sent. Email […]

 - October 16, 2013

Email campaign frequency

Sending too often can be a problem throughout the year So just how many emails take it that one step […]

 - October 16, 2013

Subject lines

Don’t leave subject lines as an afterthought Inboxes are a crowded space, scanned by recipients for engaging content, this makes […]

 - October 16, 2013

Email marketing blunders

Often simple errors within the content can make your email ugly or reduce its effectiveness. Read on to avoid the […]

 - October 15, 2013

The power of email

Many seem to think that an email is only about offering a newsletter. True, this is one of the most […]

 - October 15, 2013

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