Cornish Cottages
what we did for them
Sharon Sandercock
Cornish Cottages
The MailAway system is an easy to use and effective email marketing tool. We have taken direct bookings and phone enquires as a result of sending a newsletter using MailAway - proving already to be very valuable and an improvement on our previous email marketing software.
Cornish Cottages provide a wide range of holiday cottages in Cornwall
Changing to a professional email provider eased operational burden and allowed them to measure ROI
The Challenge
Before MailAway we used a desktop based system, which we now realise had many flaws. It looked unprofessional and the reporting was poor, generating no “traceable” results. The system also drained our internal systems with the server not being able to cope with sending so many emails in one go. We knew we needed to invest in something that was robust and able to grow with our business.
The MailAway solution
Having a structured and professional newsletter template, specifically tailored to represent your company’s brand and product offering, is an important element for any company’s marketing mix – we’re ecstatic with the designs MailAway created!
Having never used a bespoke email marketing system, it has proven very simple to understand and use in your own working environment. However the MailAway team have also been very supportive and will help at any stage.
The results
To date we have only sent a few campaigns and have already noticed a significant response. Initially we decided to feature three cottages and with immediate effect we noticed a high viewing rate on these properties, (over a thousand direct clicks to our site).
We have taken direct bookings and phone enquires as a result of sending a newsletter using MailAway - proving already to be very valuable and an improvement on our previous email marketing software.
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