Treatalady.com
See how we helped Jess...
Jess Billington Treatalady.com
Treatalady.com have been working alongside MailAway since we launched the business. Anna has guided us through the process of e-marketing pointing out how and why it is done as well as helping the business shape a 12 month plan for newsletters to fit in with the marketing strategy.
MailAway have recommended and advised creative solutions to problems that arise as well as constantly innovating and taking the business in new directions such as our recent autoresponders. I would happily recommend MailAway to potential e-marketing customers.
Treatalady.com specialise in hand-picked, unique, gift ideas for men looking to treat the ladies in their lives.
Email strategy was central to their web launch.
The challenge
I needed an email marketing service that was easy to use, as time is certainly limited when you’re starting your own business and you’re being pulled in lots of different directions. MailAway seemed like a really simple system, which I could use before I’d even launched my website and that could grow with the business.
Although I started small I had ambitions early on to use email more cleverly, by linking it with my ecommerce site and emailing people to remind them about the special dates they have coming up – it’s all part of delivering a personal service.
The MailAway solution
I worked with MailAway to create a buzz about the brand, prior to the website launch, through email and got loads of support from the team on building my email list.
I am new to email marketing, so I really needed the handholding that MailAway gave me when I first started using them – and to be honest I speak to them at least a few times a month when I need a bit more help!
The outcome
MailAway came up with some great ideas for me to incentivise people to sign up to my mailing list and help with the kind of content I should be sending out.
It’s really important to me that Treatalady is about giving romance advice and helping men to treat the women in their lives. I didn’t want to be all about selling in my emails, I wanted them to be useful and most importantly – fun! MailAway helped me to integrate my blog, Twitter and Facebook with email, so that people can interact with us through whichever medium suits them.
The open and click through rates for our emails are 50%, which is fantastic. And what gets me really excited is people who click through to the website from the email spend, on average, 7 ½ minutes browsing the site – which is great considering the average time spent on a retail site is 3 ½, and this is much higher than traffic from any other promotion.
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